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2+7 Shops

2+7 Shops: Cloak & Dagger NYC

By July 10, 2014 2+7 Shops, Influencers


After launching in 2006 as it’s own collection, Cloak & Dagger has now evolved into two kick ass boutiques in New York and a successful online shop. Both in the stores and online, Brookelynn Starne, founder of Cloak & Dagger, has curated an incredible indie cult following group of brands which cater to all price points. We had a chance to chat Brookelynn to get a bit more insight into Cloak & Dagger in today’s 2+7 Shops Q&A:



Who is your customer?

They are fashion insiders that are in the know with a strong sense of personal style. They know the trends, they know the brands to know and they know how to dress. Our customers rule!


What you look for when merchandising/choosing brands?

We are always on the hunt for fresh and exciting brands to add to our roster of amazing designers. If we wouldn’t wear it, we won’t buy it. The general style of the store is very much a reflection of who we are.

Brands you currently carry?

Karen Walker, Cameo, Sessun, Lauren Moffatt, Modern Vice, Iwona Ludgya Illesteva, Swedish Hasbeens, RGB Nail Color, Rails, Seafolly, MCMC, Worth & Worth, Jenny Bird, A Peace Treaty, Kyyote & more!

Brands you would like to carry moving forward?

Rag & Bone, Acne & Mansur Gavriel!

CLOAK & DAGGER from Alan Gastelum on Vimeo.

Advice for new designers to stand out to store buyers/owners?

I don’t think its possible to give advice on how a designer should design. I feel they should follow what they love and the correct matches to get them into retail will follow.

Visit the Store: 441 E. 9th St NY, NY 10009 & 77B Hoyt St Brooklyn, NY 11201
Follow on Twitter, Instagram, Pinterest, etc.: @cloakndaggernyc

(images sourced via Cloak and Dagger)

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Craft & Culture X Solestruck Lookbook

By May 8, 2014 2+7 Shops, Fashion News, Influencers

Celebrating the change of the season, Craft & Culture recently teamed up with Solestruck to showcase the latest styles from Canada-based Strathcona Stockings in an unexpected way.

solestruck_1  solestruck_5 solestruck_7



Dare to rebel this spring by breaking one of the cardinal rules of fashion: pairing socks with sandals. The botanical prints and bright colors of Strathcona’s knee-high stockings explode against geometric shapes and bold, vibrant leather in a cutting edge new lookbook featuring selections from some of Solestruck’s favorite designers, including Acne, Miista, United Nude and more.

Photographer: Elizabeth Rudge // Stylist: Laura Cassidy // Models: Megan and Kati at TCM Models


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Craft & Culture’s Must-See Fall Lookbook

By October 21, 2013 2+7 Shops, Influencers

With new arrivals from K/LLER and Helicopter plus knits from Canadian makers Hendrik.Lou and Good Night, Day, Craft & Culture  ushers in your most fashionable fall yet.

About Craft & Culture

“Craft and Culture formed in early 2011 with the goal of introducing talented and independent designers to an audience of like-minded people. We felt many amazing artisans, specifically in the worlds of fashion and home objects were lacking the platform and exposure they needed to find their audience. By creating a space that values the stories, processes and ideas of these designers, we can present one-of-a-kind products in a unique way.” -Hana Ryan & McKinley Parker,

Read the full Craft & Culture feature here.

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2+7 Shops: Morgan Kylee

By August 30, 2013 2+7 Shops, Influencers

Founded in 2011 by Morgan Henzlik, Morgan Kylee is a high-end women’s boutique in located in the Buckhead region of Atlanta, Georgia that focuses on exclusive merchandising and superb customer service—not to mention fab fashion from unique designers!

“When I opened the store, I knew I wanted it to be something different. As much as I want to provide beautiful things to women in a city that has never been ‘fashion minded,’ I also genuinely want to educate people on why they should make an investment in not only their clothing but as well as their self expression.” - Morgan Henzlik, owner of Morgan Kylee

Tell us about Morgan Kylee.

I wanted to create an experience. I thought about my favorite stores in New York City and how when you go into them—even if you don’t buy anything or can’t afford anything—they are just wonderful places to be. The experience as an entity is worth the trip. The best part is is that all of these stores are completely different than one another. I wanted to put that into my store—my own individual sense of style. I don’t buy based on projection; everything I buy, I love. Can or would I wear everything in the store? No, but I do love every piece.

What you look for when merchandising/choosing brands?

About 95 percent of what I carry is exclusive to the store. Not necessarily meaning I have exclusives on every one of my lines, but I really strive to find and carry lines that aren’t represented anywhere else in the city. If any lines do overlap, the buying is always different. Atlanta has always been such a mall city and every store tends to carry the same items. It’s so frustrating and it really doesn’t make sense. I have never liked being copied and I hate having the same thing as a million people, so I keep the size runs small—one size of each, when they are gone they are gone (usually). My pieces are special and they all have a purpose for being there and I buy as such. Customer service is hugely important to me, and I think customer service is a lost art. I want to have relationships with my clients. Our store phone is actually an iPhone so our customers can text if they want, and we have them saved in our contacts. Half the time clients and I will end up sitting on the sofa and just chatting. I love it!

What brands do you currently carry?

Rick Owens, MiH, Blank NYC, Robert Clergerie, KOTUR, Celestina, Rachel Roy, Ace & Jig, Nha Khanh, One Oak, ALC and Newbark—just to name a few. Samantha Sung, Apiece Apart, Dukes, Marissa Webb, Daniel Vosovic, Joe’s Jeans, Steven Alan and so many more!

Any advice for new designers to stand out to store buyers/owners?

Protect your brand and be smart about distribution. I know the goal is to make money, but if there is no passion or drive behind it, the buyer won’t want it. You don’t have to reinvent the wheel, but good quality goes along way. Be patient, if it’s worth it—stick with it.


3273 Roswell Road, Atlanta, GA 30375


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2+7 Shops: Roztayger

By May 21, 2013 2+7 Shops, Influencers

Streamlined, understated and always in style—that’s Elizabeth Jeffer’s aim when it comes to curating her online handbag shop, roztayger. Featuring a wide range of under-the-radar designers from across the globe, Jeffer’s site offers a distinctly minimalist point of view, with a focus on both function and fashion.

“Launched in October 2011, my mission was to curate a handbag and accessories collection from a host of international designers with a focus on quality, elegance and timeless design. Bags with modern, unexpected detailing that touch on trends but are not subjected to them. Most of the products on roztayger are useful year round, with a big emphasis on unisex products. No logos and minimal details are the unifying aspects of the roztayger assortment.” -Elizabeth Jeffer, founder and owner

For a limited time, take  5% off your first roztayger order when you sign up for emails!

What brands do you currently carry?

Meli Melo, Frrry, Samuji, Clare Vivier, Bonastre, Sandqvist, Bellroy, kika ny, jpanther luggage, porter, ro, Archival, Il Bussetto, 49 Square miles, Lola and many more.

What brands you would like to carry moving forward?  

Travelteq, Mismo, and Stephane Verdino.
What you look for when merchandising or selecting the brands?

I look for quality, timeless design with a bit of edge,  minimal hardware,  clean design, lack of aggressive logos, and intriguing details that are understated but set the design apart.  I look for brands that are not over-exposed and that are smaller and more unique—that you cannot find on bigger corporate sites ideally.

By: Justin Bridges

By: Justin Bridges

Who is your customer?  

My customer is often a professional in a creative industry or with a creative bent that might not necessarily be expressed in their work. Often he or she is also a parent at the same time so they don’t have time to shop for hours on end.  They come to roztayger because they like that I have edited down the collections to the most useful pieces from each line. My clients are not interested in a bag that conveys the message “look at me, I spent  x-amount on this item” yet at the same time  they want something unique without sacrificing design and quality for their own enjoyment.

By: Justin Bridges

By: Justin Bridges

Any advice for new designers to stand out to store buyers/owners?  

Be focused. Don’t try to be everything to everyone.  Design what you love—look at trends but don’t be subjected to them.  Try to incorporate your design vision into the world but hold onto the essence of what excites you.  That will be apparent through your designs and you will find your audience.
Want more?

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Smitten with ShopAmour

By April 10, 2013 2+7 Shops, Influencers

One man’s trash is another woman’s treasure, and no one knows this better than ShopAmour founder (and avid secondhand buyer) Kim Lash. two+seven talked with Lash, learning how this pop-up shop (known as Blouse Amour) in NYC is now an all-encompassing shopping site—selling a unique array of tops, dresses, jackets and more. With vintage finds this covetable, what’s not to love about ShopAmour?

two + seven: Where did your love of vintage originate from?

Kimberly Lash: I have been second-hand shopping and scouting merchandise since as long as I can remember. Growing up, my grandpa in Philly sold all different types of jewelry and collectors’ items at swap meets, diners and anywhere else he ventured upon. He kept all his merchandise in their basement. As a kid, going through the basement was always one of my favorite things to do. I would search and search through old records, bowling trophies, 80′s jewelry and kitschy holiday gifts to find the few items that I loved.

2+7: What do you look for when merchandising?

KL: For me it’s always been about the quest. Not just walking into a department store and buying a top that everyone else has. It’s more about searching through a thrift store in a remote location and finding those pieces that are special to you. I feel a sense of pride and individuality when I wear something that I feel like I worked at finding. 

2+7: How did you come up with the idea for ShopAmour?

As I got older and lived in San Diego, LA and now NYC I always shopped at thrift stores. Working in fashion I often got compliments on all my different finds – mostly blouses. One night at a work dinner an editor suggested I start sourcing and selling merchandise that I find outside of NYC and bring it to the city. That sparked various ideas in my head of what I could do and how I could turn my passion for vintage into something more. From there I came up with my BlouseAmour blog to show the inspiration behind my vintage looks. I then started buying second-hand clothing as a business.

In 2011 I had my first BlouseAmour pop-up sale at an art gallery in the West Villlage. And most recently I made my product available online by building Coming up I will be participating in the Hester Street Fair in NYC, April 27. Through my pop-up sales and now e-commerce site, I am able to do the searching for my customers and make my finds easily accessible to them.

2+7: What are you favorite vintage stores?

KL: I have quite a few:

CA – Amvets in San Diego, Rose Bowl Flea Market in Pasadena

NY – Knickerbocker Ave in East Williamsburg

Philly – Swap meets in Northeast Philly

Florida  – Plum Park Plaza in Boca Raton, Flamingo Plaza in Miami

2+7: Since you’re such a pro at this, can you give us some pointers for buying vintage?

KL: Of course!

1. Go with your gut. If you instantly love something – buy it. You’ll regret it later if you don’t.

2. Look at a few fashion blogs and/or mags right before you go shopping to get inspiration from current trends to have some ideas in your head about what you’re looking for.

3. Try everything on, even if it’s just over your clothes in the middle of the store. Beyond loving an item, fit is always really important to me.

2+7: What’s next for Spring/Summer at ShopAmour?

KL: Lots of bold colors and fun prints! Along with the usual staple colors of black, white and red. Also a variety of light/fun jackets, long flowy dresses and crop tops.

Want more?



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2+7 Shops: Callixto

By January 25, 2013 2+7 Shops, Influencers

With a focus on exotic jewelry from far-flung places, Callixto delivers an assortment of original and uniquely beautiful pieces. Derived from a Greek word meaning “most beautiful,” Callixto embodies creator Sasha Dennig‘s love of travel and craftsmanship with accessories from Thailand to Uruguay (and everywhere in between!)

“Callixto’s aim is to bring together in one place jewelry and other accessories from all over the world.  Through my travels, I came to realize that every country and region has their distinct craftmanship and DNA. Callixto represents my love of travel and the treasures I have collected throughout my journeys. My goal is to unite my finds from unnamed artisans, jewelers, carvers, and weavers from all over the world in one place with a focus on originality, craftsmanship and beauty.” -Sasha Dennig

What brands do you currently carry?

Callixto is less about the brands and more about the origin. All of our items are sourced from local markets internationally from place such as Bali, Thailand, India and Turkey.

What you look for when merchandising/choosing brands?

When looking for merchandise I try to find designers and suppliers that are representive of their country but are still unique in their own way.

Who is your customer?

My customer is somebody like me who wants to wear original pieces with a story.
Advice for new designers to stand out to store buyers/owners?

What stands out the most to me when sourcing is when I see things that are classic but with an original twist.

Want more?



Instagram: @callixtojewelry

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The Best NYC Unique Boutiques

By January 11, 2013 2+7 Shops, Influencers

Cast aside your tourist destinations and big name retailers: we’re bringing you our favorite under-the-radar NYC store fronts. Whether it’s quirky interior design, one of a kind merchandise, or that intangible cool factor, these shops are simply cool. Plan your next weekend outing around these store fronts for an unforgettable and totally unique shopping expedition.

Pixie Market

100 Stanton Sreet, NYC 212-253-0538

Fun, fashionably and totally affordably, Pixie Market stocks plenty of clothing worthy of street-style moments.

Brandy Melville

518 Broadway, NYC 646-707-3119

Comfort is key with this Soho-based store: stock up on cozy knits and wovens, updated with a cool, contemporary edge.

End of Century

237 Eldridge Street, NYC 646-580-4051

We can’t get enough of this artsy, edgy shop on Eldridge street. Between the ultra-unique fashion, one of a kind artworks (and not to mention a Bravo reality TV show, Gallery Girls!) the EOC girls have a good thing going.


28 Bond Street, NYC and 55 Nassau Avenue, Brooklyn

Oak features chic RTW apparel with a dark side: muted palettes and clean lines that are brimming with downtown urban appeal.


281 Mott Street, NYC 212-219-8934

Located on a charming, tree-lined block in the Manhattan neighborhood of NoLita, Poppy stocks a well-edited mix of indy and established contemporary collections.

For more storefront gems, visit‘s list of the best independent NYC boutiques.

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A Thanksgiving with Koshka

By November 19, 2012 2+7 Shops, Guest Posts, Influencers

Deciding what to wear to Thanksgiving dinner can sometimes be a challenging task when your goal is to find an outfit that fulfills the criteria of being family-approved, roomy enough to accommodate the feast at hand, yet still fashionable so that what your wearing in those family photos stand to be the least of your worries. Below are some outfit ideas that definitely fit the bill so that you’ll look and feel great for grandma and the wild amount of food you’ll inevitably consume that evening and days after.

For an easy no brainer outfit, try a regular or loose fitting dress. No pants…easy to move around in…what’s not to love?

3Lucca Couture Wine Knit Dress, $74

6. Voyage ‘Holland’ Dress, $115

Loose blouses are also a sure way to look put together without compromising comfort:

5. Voyage ‘Norway’ Top, $102

2. Something Else ‘Ochre’ Patterned Shirt, $220

For a slightly more formal look, try a beaded top and a high waisted skirt:

4. Line & Dot Cropped Pearl Jacket, $42

1. High waisted lace edge skirt, $32


About Koshka:

Koshka started in late 2010 out of our love of Japanese contemporary designers like the Dress & Co, M & Kyoko, Jazz Katze, etc. and wanting to bring some of that over to the states. Since then, we’ve broadened the scope and are now serve as a kind of platform for up and coming designers and indie designer labels from all over the world.

Want more?



Instagram Contest



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2+7 Shops: Craft & Culture

By October 16, 2012 2+7 Shops, Influencers

two+seven has found a kindred spirit in the online boutique, Craft & Culture.  Conceptualized in early 2011 and launched in January of 2012, Hana Ryan and McKinley Parker set out to create a curated space for fiercely unique and independent emerging designers out of a shared love of independent thought and fashion.

“Craft and Culture formed in early 2011 with the goal of introducing talented and independent designers to an audience of like-minded people. We felt many amazing artisans, specifically in the worlds of fashion and home objects were lacking the platform and exposure they needed to find their audience. By creating a space that values the stories, processes and ideas of these designers, we can present one-of-a-kind products in a unique way.” -Hana Ryan & McKinley Parker

Scarf by Hendrik.Lou (Vancouver, Canada)

What brands do you carry?

We started by carrying brands such as Actual Pain and one of a kind jewelry by Meghann Sommer in Seattle, Washington where we’re from. We quickly branched out to carry artists with similar aesthetics and philosophy from far reaches of the US, Canada and now Europe. For fall we are launching designers from Iceland, Paris and Australia. To name a few there is Hendrik.Lou knitwear from Vancouver, Helicopter from Iceland, Hopeless Lingerie from Australia and Eon street wear from Paris launching in the next month along with many other exciting artists.

What do you look for in a brand when merchandising?

Most of our artists make their work by hand or in very small, limited runs. We search far and wide for these emerging independent artists with a unique viewpoint and strong aesthetic. It takes a real independent streak to chart your own route and work on a small, purposeful scale in the world of mass-production. We want to promote and celebrate the artists that do just that. It’s rewarding working with people who love what they do and handling products that come from that place.

Brand: Helicopter (from Iceland)

Who is your customer?

A woman who wants something special. I think she’s also curious and likes to know where things come from. That’s why we take such care to tell the story of each artist. We like unique pieces and things that will last for years to come. That said, the site is curated for a wide variety of ages. I’m thrilled that my mom and 21 year old sister both find things that they love on Craft & Culture.

Any advice for new designers to stand out to store buyers?

I think the human connection between designer and product is very important. Tell your own story through your designs and people will relate to it. Don’t be shy! Come out and say hi through the work.

What are some of your top sellers?

Actual Pain’s Ouroborus Bracelet exclusively for Craft & Culture sells like crazy. Especially to awesome places like Finland, which we love. And then, Ilana Kohn’s silks and Drifting Arrows swimwear are those beautiful pieces that really create a wardrobe. Marmod8 is another favorite. The Montreal designer’s rings are just perfect and more styles are launching soon!

Want more?

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2+7 Shops: LEIF

By August 22, 2012 2+7 Shops, Influencers

In early 2011, writer-turned-entrepreneur Stacy Anne Longenecker felt it was time to turn over a new LEIFAnd so, an elegant, inviting (and absolutely colorful) little online shop was born.  Stocked with delightful home accents,  charming tableware, statement jewelry, and more, LEIF sets out “to present the most special, beautiful things that add a unique touch to day-to-day living.”

I’ve come to notice that the smallest thing can inspire and enrich your daily life, whether it be a crisp new set of thank you notes, a beautiful mug for coffee or tea, stocking your bathroom with scented soap in a pretty glass bottle, or a colorful vase on display in a most frequented room.  -Stacy Anne Longenecker, founder of LEIF

What brands do you carry?

I try not to focus on “brands”, but more awesome individuals and makers – most of what I buy for the shop is handmade by the designer them self, and it’s usually not someone super well known or whose work is carried everywhere else. That said, some of my favorites are Ben Fiess, Suite One Studio and dullDIAMOND.

Suite One Studio Dipped Juice Cup, $25 and Dipped Pitcher, $60

What you look for in a brand when merchandising?

Color, color and more color! I look for things that are either super colorful and happy, or natural and rustic yet modern. There’s this balance I look for, I guess. I’m not totally sure I can describe it. Kind of witty and cheeky yet beautiful and well-designed.

Who is your customer?

Definitely someone creative who likes to be surrounded by nice looking things that make them happy. They usually live in a city – San Francisco, New York, Austin. I think maybe the shop’s style appeals to a more Californian mindset (whimsical and colorful and not too serious), even though I’m based in Brooklyn.

Any advice for new designers to stand out to store buyers/owners?

Take trends with a grain of salt and try to create something that’s different from anything else out there. I like when a designer acknowledges a trend but is able to reinterpret it. Also, I’m not so sure this goes for shops other than my own, but the more color, the better.

agate trivet

Agate Trivet, $20

What are some of your top sellers?

I keep expecting people to get sick of the agate & gemstone trend, but it’s still going strong!


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Bib it, Tuck it, Love it: Bib + Tuck has Launched!

By August 8, 2012 2+7 Shops, Influencers

Meet the Founders from Bib +Tuck on Vimeo

As the saying goes, “one man’s trash is another man’s treasure.” Such is the principle behind freshly launched Bib + Tuck, a members-only online community for women to trade fashion items, where “your ‘too tights’ are another’s ‘just rights’!” The best friends and business partners behind the site, Sari Azout and Sari Bibliowicz, shared closets (and names) that eventually inspired its creation. Playfully urging you to “go Tuck yourself” we suggest you read on and see what it’s all about. Tuck yeah!

What is Bib + Tuck?

Bib + Tuck is a members-only online community for women to trade fashion items. We bring together the hippest people so that each can find the “new” in another’s “old”. Surviving in the city and staying stylish means understanding how to do more with less (space, time, and money). Bib + Tuck proposes that we turn this task into an exciting opportunity to re-examine what it means to be cool. Even if we did have a millie to re-swag our style, we’d still be intrigued by a great swap. Trade my once-worn Manolo’s and score last season’s Balenciaga Bag? Yes please! Bib + Tuck is about fashion, creativity, and resourcefulness, minus the hassle and dank smell of a second hand store.

Describe Bib + Tuck in a few words:

The Sartorialist meets eBay.

How does Bib + Tuck work?

Members shoot stylized photos of pieces they are ready to let go, upload them on the site, and use credits from their sales to purchase other items.

What does it mean to Bib and Tuck?

To ‘bib’ an item means to list it, or put it up for sale. To ‘tuck’ means to purchase someone else’s item. It’s our haute couture spin on “give and take,” if you will. Our name actually comes from an old English aristocratic phrase where women were told to “wear their best bib and tucker”- meaning wear their finest outfit.

Invitation Only?

Yes. The best part of Bib + Tuck is that it’s member- curated, which means you are scoping high quality clothes and images from stylish closets. Exclusivity ensures that everything on the site is worth browsing, and perhaps tucking!

What makes Bib + Tuck special?

Our member-curation allows us to create a community where members feel free to share their personalities and engage with one another. Fashion shouldn’t mean emptying your bank account, so we created a virtual currency called “bucks” used to trade items on Bib + Tuck. The moneyless system gets us back to what we originally loved about shopping: expression, creativity and fun.

So why exchange clothes?

As we like to say, your ‘too tights’ are another’s ‘just rights’. Bib + Tuck proposes a platform where you can post the pieces you’ve lightly loved, impulse-purchased, or just changed your mind about, and have them fund your next find. It’s barter people, welcome to the sharing economy.

The ladies of Bib+Tuck hard at work prepping for the launch!

A sample ‘Profile’ page:


 Want more?

Tucked In 





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