After launching in 2006 as it’s own collection, Cloak & Dagger has now evolved into two kick ass boutiques in New York and a successful online shop. Both in the stores and online, Brookelynn Starne, founder of Cloak & Dagger, has curated an incredible indie cult following group of brands which cater to all price points. We had a chance to chat Brookelynn to get a bit more insight into Cloak & Dagger in today’s 2+7 Shops Q&A:
Who is your customer?
They are fashion insiders that are in the know with a strong sense of personal style. They know the trends, they know the brands to know and they know how to dress. Our customers rule!
What you look for when merchandising/choosing brands?
We are always on the hunt for fresh and exciting brands to add to our roster of amazing designers. If we wouldn’t wear it, we won’t buy it. The general style of the store is very much a reflection of who we are.
Brands you currently carry?
Karen Walker, Cameo, Sessun, Lauren Moffatt, Modern Vice, Iwona Ludgya Illesteva, Swedish Hasbeens, RGB Nail Color, Rails, Seafolly, MCMC, Worth & Worth, Jenny Bird, A Peace Treaty, Kyyote & more!
Brands you would like to carry moving forward?
Rag & Bone, Acne & Mansur Gavriel!
Advice for new designers to stand out to store buyers/owners?
I don’t think its possible to give advice on how a designer should design. I feel they should follow what they love and the correct matches to get them into retail will follow.
Visit the Store: 441 E. 9th St NY, NY 10009 & 77B Hoyt St Brooklyn, NY 11201
Follow on Twitter, Instagram, Pinterest, etc.: @cloakndaggernyc
(images sourced via Cloak and Dagger)