two+seven has found a kindred spirit in the online boutique, Craft & Culture. Conceptualized in early 2011 and launched in January of 2012, Hana Ryan and McKinley Parker set out to create a curated space for fiercely unique and independent emerging designers out of a shared love of independent thought and fashion.
“Craft and Culture formed in early 2011 with the goal of introducing talented and independent designers to an audience of like-minded people. We felt many amazing artisans, specifically in the worlds of fashion and home objects were lacking the platform and exposure they needed to find their audience. By creating a space that values the stories, processes and ideas of these designers, we can present one-of-a-kind products in a unique way.” -Hana Ryan & McKinley Parker
What brands do you carry?
We started by carrying brands such as Actual Pain and one of a kind jewelry by Meghann Sommer in Seattle, Washington where we’re from. We quickly branched out to carry artists with similar aesthetics and philosophy from far reaches of the US, Canada and now Europe. For fall we are launching designers from Iceland, Paris and Australia. To name a few there is Hendrik.Lou knitwear from Vancouver, Helicopter from Iceland, Hopeless Lingerie from Australia and Eon street wear from Paris launching in the next month along with many other exciting artists.
Most of our artists make their work by hand or in very small, limited runs. We search far and wide for these emerging independent artists with a unique viewpoint and strong aesthetic. It takes a real independent streak to chart your own route and work on a small, purposeful scale in the world of mass-production. We want to promote and celebrate the artists that do just that. It’s rewarding working with people who love what they do and handling products that come from that place.
Who is your customer?
A woman who wants something special. I think she’s also curious and likes to know where things come from. That’s why we take such care to tell the story of each artist. We like unique pieces and things that will last for years to come. That said, the site is curated for a wide variety of ages. I’m thrilled that my mom and 21 year old sister both find things that they love on Craft & Culture.
I think the human connection between designer and product is very important. Tell your own story through your designs and people will relate to it. Don’t be shy! Come out and say hi through the work.
Actual Pain’s Ouroborus Bracelet exclusively for Craft & Culture sells like crazy. Especially to awesome places like Finland, which we love. And then, Ilana Kohn’s silks and Drifting Arrows swimwear are those beautiful pieces that really create a wardrobe. Marmod8 is another favorite. The Montreal designer’s rings are just perfect and more styles are launching soon!