If you’re looking for the perfect dress, designer Jordana Warmflash of Novis has you covered. With cocktail dresses and gowns galore, architectural design meets classic, feminine silhouettes in this well-crafted collection. Jordana, who has a “passion for design and architecture of clothing” is well versed in fab frocks – having worked for names like Zac Posen, Novis is a collection all her own. Learn more in two+seven’s exclusive interview with this sophisticated, talented designer.
two+seven: Where does the name ‘Novis’ come from?
Jordana Warmflash: My dad’s mother’s maiden name (and my dad’s middle name)!
2+7: You’ve worked with big names like Zac Posen, Peter Som, and Alice + Olivia (to name a few). What did you learn from these designers? How did it help you in the creation of your own collection?
JW: I’ve learned so much over the years from the various companies and people I’ve worked for and with – I am so grateful! The two most important things I’ve learned is to be detailed oriented and confident in my vision.
2+7: Your collection is very feminine and elegant. What has drawn you to this aesthetic?
JW: I think I was supposed to live in the ’50s and ’60s! I’ve always been drawn to the classic silhouettes from that era, they are very flattering, elegant and timeless.
2+7: What’s it like to see your designs on celebrities?
JW: Very exciting!
2+7: Do you have a favorite piece(s)?
JW: Probably from Fall 2012 – The Cha Cha… I have new favorites in my Spring 2013 collection!
2+7: What’s next?
JW: We’ve introduced separates in the Spring 2013 collection, which we’re really excited about!
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