The store might be called End of Century, but it’s definitely just the beginning for this eclectic boutique-art gallery hybrid. Merchandised with locally made, under-the-radar designer clothes, you’ll truly find that one-of-a-kind piece you’ve been searching for. Get the scoop on EOC and check out their Lower East Side space. Oh, and mention two+seven for 20% off your purchase through June!
“End of Century is an unconventional platform for emerging designers and artists to showcase their works. We wanted to create a space without limitations or rules. The gallery space is also very important to us; it co-exists with the store but functions entirely separately. While this is de rigueur in Europe, particularly Paris, we hadn’t seen it in New York yet.” -Lara Hodulick and Chantal Chadwick.
Brands you currently carry?
We currently carry quite a few designers that are exclusive to End of Century such as Sobotka, Martel, Alicia Renae, Ambit, and Laura Siegel. We also carry some local designers that have become New York staples such as Samantha Pleet, Upstate, and Sunghee Bang. Beyond clothing, we are known to be stocked with coveted jewelry by Nettie Kent, Ghost Dancer, Julie Thevenot, Robbie Simon, Martine Ali, and DLC Brooklyn, to name a few.
We are looking forward to any surfacing designers we don’t know about yet!
What you look for when merchandising/choosing brands?
End of Century is primarily focused on carrying under-the-radar, emerging designers that have limited or no exposure elsewhere. We particularly seek out designers who utilize unique materials or techniques. Many of the designers we work with interchange between the role of designer and artist, and this is reflected in their lines. Right now we are crazy about color and prints, so you won’t see much black here. Also, the designers have to vibe with us…very important. We are a big, insanely happy family.
Who is your customer?
We are a relatively young company so we are still discovering our customer, but she (or he) is for sure bold as hell. Luckily we are in New York, so that’s pretty much everyone. We carry primarily statement pieces, so the person who is looking for basics is going to be pretty confused. American Apparel is a few blocks away, though.
Advice for new designers to stand out to store buyers/owners?
Today I received a necklace in the mail from an LA-based jewelry line called Mctega. I have never met these girls but I am for sure emailing them back, and hope to start carrying their line. So gifts are a great idea.
Location: 237 Eldridge Street, New York, NY 10002
Promotion: 20% off for mentioning two+seven through June!