Blog Surfing

By August 14, 2014 Fashion News

Landing on a new blog is like finding a new TV show – I can’t stop watching. Sometimes (most of the time), I get so involved in the newness of the blog that I lose sense of time. It’s almost like getting lost in someone else’s reality. Today this happened and I thought I would share a few fun and fashionable blogs that I landed on!

Sassy, colorful and unique is founder Elizabeth’s style on blog Delightfully Tacky.



images via Delightfully Tacky

In the Frow – Beauty, fashion and a unique sense of style is the driving force behind this blogger.


Photo 25-07-2014 12 40 09 (1)

images via In the Frow

Modcloth mixed with Hello Kitty is the best way to describe Scathingly Brilliant She is a full time illustrator (my etsy shop –> flapper doodle) small business owner (my other shop –> sweet and lovely) and certified crazy cat lady.



Images via scathingly brilliant

Like what you see? Stay up-to-date with two + seven by liking us on Facebook and following us on Twitter! Still want more? We’re on PinterestInstagram and Google+ too.


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2+7 Shops: Cloak & Dagger NYC

By July 10, 2014 2+7 Shops, Influencers


After launching in 2006 as it’s own collection, Cloak & Dagger has now evolved into two kick ass boutiques in New York and a successful online shop. Both in the stores and online, Brookelynn Starne, founder of Cloak & Dagger, has curated an incredible indie cult following group of brands which cater to all price points. We had a chance to chat Brookelynn to get a bit more insight into Cloak & Dagger in today’s 2+7 Shops Q&A:



Who is your customer?

They are fashion insiders that are in the know with a strong sense of personal style. They know the trends, they know the brands to know and they know how to dress. Our customers rule!


What you look for when merchandising/choosing brands?

We are always on the hunt for fresh and exciting brands to add to our roster of amazing designers. If we wouldn’t wear it, we won’t buy it. The general style of the store is very much a reflection of who we are.

Brands you currently carry?

Karen Walker, Cameo, Sessun, Lauren Moffatt, Modern Vice, Iwona Ludgya Illesteva, Swedish Hasbeens, RGB Nail Color, Rails, Seafolly, MCMC, Worth & Worth, Jenny Bird, A Peace Treaty, Kyyote & more!

Brands you would like to carry moving forward?

Rag & Bone, Acne & Mansur Gavriel!

CLOAK & DAGGER from Alan Gastelum on Vimeo.

Advice for new designers to stand out to store buyers/owners?

I don’t think its possible to give advice on how a designer should design. I feel they should follow what they love and the correct matches to get them into retail will follow.

Visit the Store: 441 E. 9th St NY, NY 10009 & 77B Hoyt St Brooklyn, NY 11201
Follow on Twitter, Instagram, Pinterest, etc.: @cloakndaggernyc

(images sourced via Cloak and Dagger)

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Happy Father’s Day! A Gift Guide For Our Favorite Guys

By June 12, 2014 Trending

Wondering what to get the old man for Father’s Day? (Hint, NOT another tie). Whether your dad is outdoorsy or more of a GQ man, finding the perfect gift can be a challenge. Here, we’ve rounded up a few of our favorite unique gifts that your pop won’t pass up.

Scroll through our slideshow to find a few unique ideas for dad:

Soxiety Socks, $12 **Promotion 20% off, free shipping and a FREE curated gift handpicked from our team added in with your purchase. Enter soxdaddy at check out!

The Homemade Gin Kit, $49.95

The Camper’s Gift Set, $50

Customizable InstaWatch, $44

Small Wallet by Il Bussetto, $80

Leather Duffle Travel Bag by Lotuff Leather, $1,050

Main image photo credit: Fashion Echo



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Love Is….

By May 20, 2014 Fashion News

Love is…being with who you love

Love is…wearing what you love

Love is….being loved & showing love

Love is….doing what you love

Love is…finding your pair

Love is…timing

Love is…a friend

Love is…a touch, a feeling

Love is…patient and kind

Love is……

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Craft & Culture X Solestruck Lookbook

By May 8, 2014 2+7 Shops, Fashion News, Influencers

Celebrating the change of the season, Craft & Culture recently teamed up with Solestruck to showcase the latest styles from Canada-based Strathcona Stockings in an unexpected way.

solestruck_1  solestruck_5 solestruck_7



Dare to rebel this spring by breaking one of the cardinal rules of fashion: pairing socks with sandals. The botanical prints and bright colors of Strathcona’s knee-high stockings explode against geometric shapes and bold, vibrant leather in a cutting edge new lookbook featuring selections from some of Solestruck’s favorite designers, including Acne, Miista, United Nude and more.

Photographer: Elizabeth Rudge // Stylist: Laura Cassidy // Models: Megan and Kati at TCM Models


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Wedding Style: Groomsmen Edition

By May 1, 2014 Trending

Let’s face it: as much as weddings are all about the bride, the groom (and groomsmen) are pretty essential, too! To get creative with his style, check out our tips from switching up the suits to adding fun pairs of socks.

Rock the Socks

Just because their suits match, doesn’t mean their socks have to! Let each guy flaunt his personality with a pair printed socks. We like the colorful options available at Soxiety.



Image Credit: Pamela Lepold Photography

Fifty Shades of Suits

Have your boys suit up in different shades of the same color palette—a great way to mirror the non-matching bridesmaid trend that’s happening right now. These guys do it in grey for a fun twist that’s still devastatingly handsome. Looking for custom suit options? Visit Indochino today!



Image Credit: Ruffled Blog

In The Details

Don’t forget guys, accessorize! A boutineer is a great way to tie the groomsmen into your wedding theme. The fresh way to flaunt it? Try lots of greenery (we’re loving the little succulents here) and simple, nature-inspired accents.


Image Credit: Pinterest

Pattern Play

Print mixing is so of-the-moment. Incorporate this playful look into your big day with mix-and-match prints. The secret to mastering this tricky trend? Pick a neutral shirt pattern to let a crazy tie really pop.


Image Credit: Wedding Mania

Main Image Credit:

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Festival Style For The Real World

By April 15, 2014 Street Style, Trending
festival slider

As the sun sets on Coachella, we’re left wanting to rock our festival fringe and boho baubles all summer long. But crop tops, cutoffs (and other crazy closet concoctions) are not exactly weekday staples.  Here, we’ve put together a few styles inspired by Coachella that you can sneak into your everyday wardrobe.


Integrate this hippie-chic trim into the everyday with a fringed scarf, as seen on supermodel Adriana Ambrosio.


Flowy Dresses

In a midi length, these free-flowing frocks can rock the nine-to-five.




Go bold without breaking the office dress code in modern geometrics and primary shades.


Racked photographer Driely S.

Arm Candy

Layer on the sweetness with statement accessories that bring wow to the workday.


Racked photographer Driely S.

Crossbody Bags

Go hands-free with a chic, structured bag in classic colors—or electric statement shades.


 Chiara Ferragni, Chanel bag, Photographed by Leslie Kirchhoff via Vogue

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Denim Everything: Spring’s Best of the Blues

By March 21, 2014 Fashion News, Trending

There’s some major matching going on here, and it has to do with everything blue.

Spring reinvents the Canadian tuxedo, pairing up everything from chambray shirts to the new denim mini (yes, they’re baaack). takes the plunge into the tried-and-true trend, showing us how to style, wear and rock these blues in their Denim Fit Guide.

Now, we’re ready to go blue—are you?


Like what you see? Stay up-to-date with two + seven by liking us on Facebook and following us on Twitter! Still want more? We’re on PinterestInstagram and Google+ too.

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Heels On Hiatus: Spring’s Flatbed Sandals

By March 18, 2014 Trending

These shoes were made for walking—really! The return of the Birkenstock has prompted a whole slew of designer-inspired flatbed sandals (need we mention the fluffy Celine sandals we saw on the runway?). Once a favorite among hippies and free spirits, this comfort-driven shoe is now a high-fashion do. Here are a few of our favorites:

1. Chania Leather Sandals, $130 2. kate spade Attitude Sandals, $198 3. River Island Metallic Sandals, $53 4. Eileen Fisher Platform Sandals, $195 5. Annie Sandals, $67 Main image credit: Studded Hearts

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Luck Be A Lady: St. Patty’s Day Style Finds

By March 14, 2014 Trending

The fast-approaching St. Patrick’s Day has us feeling a little green, so we dug up some style inspiration in the enviable shade.  From spring coats to comfy sweatshirts and chic accessories, the royal emerald hue can be worn all March long. Do you have any gorgeous-in-green looks? Share them with us on our Facebook page, or leave a comment below!

1. 2. 3. 4. 5. Main image: L’Editrice

Shop the Look!



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Our Favorite Instagram Maven: LULAMELISSA

By March 11, 2014 Bloggers, Influencers

With its enticing visual display, array of face-flattering filters and instant-gratification sharing ability, its no wonder that Instagram has become the choice social media app of millennials across the globe.  Since its introduction in 2010, the photography app quickly gained mass popularity, currently with over 150 million monthly users. But amidst the feeds of gratuitous #selfies and plated #foodporn, a few artistic gems remain to be seen, harboring feeds that are not just an extension of Facebook pages, but are true cohesive projects with distinct artistic aesthetics.

One of those artists (or visual journalists) is Melissa Adames, known to her 11,500+ followers as LULAMELISSA—a true Instagram Maven and VSCO Cam Goddess. With a beautiful, fluid feed, this Fashion Institute of Technology grad shows a peaceful New York City from her point of view, through sunlit shots of brownstones and brick buildings, artfully executed lattes and street style shots of her low-key (yet totally cool) outfits. two+seven caught up with Melissa to find out a little bit more about her Instagram, and what she does when she’s not posting  gorgeous pics of city sights (she’s a paralegal by day,who would have thought!). Read on for our exclusive interview, and don’t forget to follow Melissa at @LULAMELISSA!


two+seven: Give us some background: what inspired you to create your Instagram?

Melissa Adames: I started my Instagram right when the app first came out just about three years ago.  At the time, Instagram was really only used for photography purposes from the photos I came across.  The people that I have been following since then inspired me to use my feed in the same way, and I still follow some of them today!


2+7: With over 11,000 followers, you definitely have an undeniable presence on Instagram! What do you think it is about your feed that users love so much?

MA: I get this question a lot, and it’s always a little tricky to answer! But I personally think what attracts people to my Instagram are my photos as a whole.  I like to have a nice flow to my photos, and edit them in a way where they go together.  I think it helps that I live in a great city like NYC with visual inspiration literally everywhere. I also think a big thing that I notice: some people have no interaction with their followers. It’s so nice that people take the time out of their day to leave a comment on my photo, and it’s also a great reassurance that they actually do like the photos I’m posting.  I always try to respond to my followers whether it’s a simple thank you or answering how I edit my photos.


2+7: Your feed has a unified, definitive look to it. Tell us a little more about your aesthetic and photography style.

MA: I would describe my Instagram style as a visual journal.  I love to share with my followers the beautiful things I see every day, like an apartment building or a new coffee shop I went to.  I also like to show them what inspires me so I’ll post photos of magazine covers or a cool display I saw at a store.  I might decide not to post a photo due to poor lighting/quality, so I’ll sacrifice that in order to keep a good flow on my profile. When I’m able to control the photo, I think placement and lighting is key, but otherwise I’ll just randomly snap a photo of something that catches my eye and hope for the best in the editing process.  The VSCO Cam app works wonders! The filters have great quality and there are so many features that you are able to change up in your photos.

Screen shot 2014-03-09 at 1.23.43 PM

2+7: What does Melissa do when she’s not Instagramming?

MA: When I’m not Instagramming I’m doing the usual 9-5 job. I work at a law firm as a paralegal in the Empire State Building (great perk about working so high up is I’m always able to get some great shots of the view).  If not there, then I’m doing yoga in the East Village, meeting up with friends to wander around city, trying out new places to eat, and going to concerts.  I’m also a big fan of tumblr and pinterest for creativity so I try to set up a little time in my day after work to go on either site for inspiration as well.


2+7: Where do you see the future of your feed taking you? Where do you want it to go?

MA: I would love my feed to keep opening doors for me. So far I did an event with a photography studio last year which was one of the best experiences I’ve had.  I also have met so many great people through Instagram.  I know when I say this to some people, they get really skeptical, but Instagram has become a community where photographers, artists, designers, and bloggers can all connect with each other. Of the people I met, I can honestly say that all have been so inspiring, genuinely nice, and have taught me so much.  I keep in touch and have become great friends with all of them to this day.  We like to meet up and plan photo shoots around the city, it’s really fun!  It’s so refreshing to meet people who share the same interest of instagram photo taking as I do.

I would love for my Instagram to always be evolving.  I like to look back on my photos to see how it began,  and how I’ve changed my photo editing style.  I try not to focus so much if I gain or lose followers because I want Instagram to stay as the creative outlet that I love to use everyday.

Follow @LULAMELISSA on Instagram

Want more?




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Spring Cleaning Queen

By March 6, 2014 DIY, Guest Posts, Influencers, Trending, Uncategorized

Fashion writer and two+seven guest blogger Morgan Gray offers her tips and tricks for the ultimate closet cleanup.

Boy, has it been a long winter, and am I looking forward to getting my spring rituals started. Usually I dread spring cleaning, but now that this winter is—hopefully!—coming to an end, I’m relishing every chance I can to shake it out of my closet. Together, I think we can come up with some great ways to revamp our wardrobes and shine in the spring sun!

1. Try everything on.

I know, I know. This is exhausting. But what I do every year as spring is starting to come around is take one afternoon and just get down to business. Cancel your appointments, treat yourself to a nice dinner afterward, and spend a few hours in your closet. As you go along, be harsh—it’s the only way to parse down your closet. Ask yourself, “Does this still really suit me?” “Do I still wear this color?” “How long have I had this?” I’ve read someplace that you should go with the two-year rule: if you’ve had something two years and haven’t worn it in that time, give it up—solid advice, though hopefully something hasn’t been hanging sadly in your closet that long! Appraise everything and know your own style, though it may have changed since you bought those bright pink strap wedges!

2. Sort, sort, sort.

I recently came across this cute closet organization checklist from RedEnvelope, which inspired me to develop a strategic method to my madness. As you go along, organize your clothes into different piles. I usually start with three piles: Keep, Donate, Discard. It’s pretty straightforward, but can be difficult! Easiest is the Discard pile; I only throw things in there that are utterly beyond repair. Deciding what to give away, though, is definitely harder. As you go along, be generous: are you really going to wear that again, or could somebody else enjoy it? Those baggy dresses that were so in a few years ago, for example, are going to be a few in my “Donate” pile—well, maybe I’ll keep one or two! Make notes of the things that you have that you can mix and match—it’s okay to be nerdy and write out your outfits!—and make a shopping list for items you still need. Looking into my closet now, I see a few cute cardigans I haven’t worn in a few months that could do with a nice orange or red tank top. I rarely go to the mall without a specific plan, and after months of hibernation I could stand to treat myself to a few essential outfit items!

3. Donate!

Finally, what you don’t keep, discard, or trade away to your friends (consider a clothing swap!), donate to a good cause. There are a lot of statistics about the tons and tons of wasted clothing rotting in landfills, so let’s not contribute to that. When you look at your Donate pile from your closet, sort it further: what needs to be washed? Repaired? Don’t give clothes that are dirty or broken—that’s just rude! Perform any small repairs yourself if you can, and hand in clothes as fresh as possible to your local Goodwill or Salvation Army. There are bound to be local shelters in your area that would be happy to take your clothes; I know there’s a women’s shelter near me that I regularly take my used clothing to, and I know they give them straight to the women they help. When you clean your closet, you can also clean your conscience!

With a method and a little patience, you can certainly spruce up your wardrobe and make room for that very-well-deserved summer dress!

More about Morgan: Morgan is a writer-at-heart from New York with a degree in Communications. She’s currently looking to devote more time to her own blog over at, and to connect and share with online communities.

Image Credits: Rubbermaid Products on FlickrRachel A.K, LuckyMagazine,,

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